Meta (Facebook) Ads: Making the Most with Limited Creative

What I did:

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Built Ad campaign from Scratch:

Created two distinct ad campaigns for Facebook and Instagram. With no video or usable photos provided, I designed clean, attention-grabbing graphics for both ads (see below).

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Budget and Lead Gen:

Spent roughly $2,500 over two months, much less than our Google Ads budget, but very efficient for top-of-funnel traffic. These two ads together generated 80+ leads, all of which came directly through our website landing page form.

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Messaging and Targeting:

Wrote focused copy and creative on the concerns parents actually have: their kids’ reading confidence, learning struggles, and the benefits of real support from a specialist tutoring team.

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Craft ads targeting all buyer levels of awareness:

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Wrote separate ads that targeted non-problem aware buyers, problem aware buyers, solution aware buyers, services aware buyers, and purchase/brand aware buyers, but due to the client's limited budget, I had to settle on problem and solution aware ad copy for the ad campaign. 

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Creative from ad:

Ad Creative #1: Currently off due to creative fatigue
 

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Ad Creative #2: Currently running, click on the link here​

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What Worked:

By cutting straight to the point and pairing strong copy with simple, direct visuals, we doubled the average monthly leads compared to previous Facebook efforts.