Resume

Led a complete overhaul of TLC’s website, transforming it from a competitor clone to an original, high-converting digital experience.

Rewrote and redesigned all important pages (About, Services, Program),
driving traffic growth of 67% and a climb to the top 3 Google rankings for over 7 tutoring keywords, such as “dyslexia tutoring near me.”

Boosted the site’s organic keyword portfolio by 16% (now ranking for 102+ organic keywords) and increased
backlinks 46% (to 104).

Added optimized lead generation forms and email sign-ups, netting 30+ new leads and 100+ newsletter signups in four months.

Designed, wrote, and published high-impact SEO blog content from July to November (see sample), plus a downloadable 8-page parent free resource (see resource).

Created Google Ads from scratch: launched 4 segmented campaigns, created unique landing pages for each campaign
(e.g., one of the landing pages)

Managed $15K budget into 350+ (qualified high ticket conversions recording 2,600% ROAS) in a hyper-competitive niche.

Improved client close rates from 8 to 33+ per month.

Set up full-funnel tracking: Google Tag Manager, Analytics, phone/form tracking, and retargeting.

Launched Meta Ads (Facebook/IG), delivering over 100 leads on a $2,500 budget using custom graphics and targeted copywriting.

Managed email campaigns (five across 2,000+ list), nudging upgrades from Nethunt to Semrush CRM as business accelerated.