Website: Rebuilding TLC's website

Redesign & Content Overhaul:

I completely reworked the homepage, scrapped slow-loading images, tightened the layout, and rewrote every word on all high-impact pages.

• See my redesign and copywriting sample: Grades 3-5 Tutoring

• Compare that to what the site used to be: Advanced Readers (Original/Untouched) — just long blocks of text, no design, no real flow.

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Mobile-Friendly & Fast:

Used PageSpeed tools to find and fix what was dragging down mobile load speed. Ensured every click-to-call phone number worked in both the header and footer.

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SEO & Internal/External Linking:

Used Semrush for keyword and competitor backlink research, then rewrote all major pages to target high-intent keywords parents are actually searching for, plus built in strong internal links from the homepage and other key spots. Also, reach out to build strong guest blogging backlinks to the home page.

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Menu & Navigation:

Completely reorganized the menu and made the site easier for families to find what they care about in two clicks or less.

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Lead Generation Forms:

Added a simple, no-pressure contact form at the bottom of the homepage (“Have questions? We’re here to help”). In four months, that brought in over 30 leads (measurable as new customers). Added a newsletter signup in the footer, which has already netted 100+ fresh email signups.

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Blog Writing & SEO:

Research and wrote five SEO-focused blogs, each designed to answer parent questions, educate, and rank for high-intent searches:

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1. What is Orton Gillingham? A Complete Guide for Canadian Families

2. Dyslexia vs. ADHD: Understanding the Overlap and Getting the Right Diagnosis for Your Child in Canada

3. How to Encourage Reading in Kids: Reading Tips for Parents Who’ve Tried Everything

4. BC Just Changed the Game for Early Reading Support—and Your Kindergartener Will Thank You

5. Beyond the Five Pillars: Rethinking Reading for Neurodiverse Kids in Canada

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Free Resource Creation:

Wrote and designed an 8-page download for parents explaining BC’s new screening laws for early literacy. 

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Technical Audit and Ongoing Improvements:

Used Screaming Frog to visualize and fix broken links, duplicated content, missed SEO opportunities, menu structure, and crawl depth. Checked all changes with Google Analytics and sitelink tools.

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Results:

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• Traffic Growth:
  Comparing July 1–November 14, 2025 (after my work) to the previous period, TLC’s website saw 9,000+ website unique visitors, with a 67% increase in organic traffic. That’s real parents, finding real answers, and turning into actual customers.

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• Leads & Signups:
  The newly added “Have questions?” form has generated over 30 leads in less than 4 months, and the email newsletter has grown by more than 100 new signups.

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• SEO Wins:

  • Now ranking for 102 organic keywords (up 15.91%)

  • 104 backlinks (up 46.48% since joining)

  • Top 2 for “dyslexia tutoring” and “dyslexia tutoring near me,” #3 for “reading tutor near me”—before my work, TLC didn’t rank on the first page for any of these 10 keywords.

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• Content & Bot Traffic:
  From October 30 to November 12, 2025, over 2,000 visits from generative engine bots and search crawlers.

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• Tools Used:
  Semrush, PageSpeed Insights, Screaming Frog, sitelink, Google Analytics